George Buchan Insight
Founded by research and insight specialist George Buchan, GBI provides data-driven strategic advice, employing techniques refined through successful global campaigns.
Research
Comprehensive qualitative and quantitative research, gathering valuable data to provide a solid foundation for informed decision-making.
Analysis
Forensic analysis of research to uncover insights, identify trends, and provide data-backed understanding of your current position and chances for growth.
Strategy
Tailored strategies for your business designed to capitalise on opportunities, avoid unnecessary risks, and drive and safeguard sustainable success.
GBI is led by research and insight specialist George Buchan
George brings extensive experience in designing and delivering bespoke research programs for market-leading companies and political parties across the UK and internationally.
Now operating through GBI, he specialises in crafting, executing, and analysing custom research tailored to his clients' needs. His deep understanding of diverse markets, combined with an extensive global network of trusted partners, enables him to gather insights even in the most challenging regions.
Beyond research, he excels in developing strategic messaging designed to drive impactful communication campaigns. His expertise ensures that insights translate into actionable and effective narratives.
He can seamlessly collaborate with in-house teams, providing additional capacity and expertise to elevate their outputs.
Testimonials
Ben Warner, Founding Partner, Electric Twin
"George is one of the few people who understands how hard you have to work to understand the why."
Lisi Christofferson, Managing Director, Teneo
“George has an innate ability to connect with others and understand their motivations. He asks the right questions at the right times.”
Jonathan Moakes, Director, Sabi Strategy Group
“George’s experience and research nous enable him to design research programmes that maximise strategic outputs, including winning options for messaging and narrative formation. He is methodologically rigorous and offers solid strategic input and advice to organisations.”
Contact
info@gbinsight.co.uk
